New Zealand Web Design and Search Engine Optimisation Firm

KAMCOM WEB DESIGN
AUCKLAND--WHANGAREI--NORTHLAND--NEW ZEALAND.
Search Engine Optimization F.A.Q's

• What is Search Engine Optimization?
  The process of optimizing a web site so that it appears high in the search engine rankings, for the word or phrase that you would expect to find it under.

• Why do I need Search Engine Optimization?
  A major Search Engine has hundreds of thousands of web pages submitted every day. Only a few ever get selected to be listed at all let alone achieve a high ranking. Search Engine Optimization dramatically increases your chances of being one of those listings.

• What does Search Engine Optimization cost?
  This is a really difficult question and impossible to answer until we see your web site. Sometimes a site just needs a few minor changes and resubmitting to a search engine. We will look at your site and give you a FREE report along with suggestions, and IF you ask for one, a quotation on how much we would charge you to implement those suggestions.( For a FREE REPORT click here)

• Can I do it myself?
  Yes of course some people do their own Search Engine Optimization, but it takes a lot of research for each search engine to find out what they require Ideally you also need specialised software to get the best results. But it can be done.
  If saving money is the aim, or you just want the experience a better method is to work in with us, let us advise and help you, while you do some of the submitting work, link popularity work.

• What is the difference between a Search Engine and a Search Directory?
  The difference lies in the way they respectively find and categorize sites. A Search engine, such as Google, Excite, and Lycos, rely on "spiders" or "bots" (complex programmes) to search the Web, collecting information on new and updated sites. This information is put into the searchable database that is access when we enter a search query.
  Search directories, such as Yahoo, are created manually. This means that each of the sites in a search directory has been screened and categorized by a human being.

• What are Keywords?
  They are the words you think people searching for your site are going to type in to their search engine queries. These are the words you optimize your web pages for. Ideally the keywords are contained in the title, description, heading and meta tags of a page.

• What is Link Popularity?
  It is quite simply the number of websites linking to yours. Link popularity is one of the search engines responses to the challenge of continuously delivering relevant links to their users. The concept is based on the theory that the more links a site has to it the better the site is. Not all links are judged by the search engines as being equal, those that are relevant to your site hold more weight, for example links from other web design companies or search engine optimizers would be judged more important for this site than links from say engineering firms and music sites. A search engine also penalize the use of link farms and sites that appear to be linked to yours just to gain link popularity.

• What is Spam
  Search engine SPAM is when a search engine consider you to be flooding their data bases by submitting too many pages too often or by submitting the same pages again and again. Other forms of SPAM include pages that contain meta tags that have nothing to do with the actual page, and submitting the same exact page from different addresses.

• What are Doorway Pages?
  These are pages that are created specifically to gain search engine positions. They target a specific keyword or phrase and basically contain no real information, just text that repeats the keyword as many times as possible. All search engines consider these types of pages as spam. It is possible to turn a legitimate webpage into a doorway page and this is one of the methods a SEO uses.

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Kamcom is a New Zealand based business specialising in web design and
search engine optimisation servicing clients throughout Northland, Whangarei, and Auckland.