New Zealand Web Design and Search Engine Optimisation Firm

KAMCOM WEB DESIGN
AUCKLAND--WHANGAREI--NORTHLAND--NEW ZEALAND.
Reciprocal Linking

One of the biggest challenges of a website owner is attracting traffic to your site. While there are many methods in doing this, web linkage can be a major source of traffic for many sites. Some of the most successful e-commerce sites claim that their linkage programmes provide the bulk of their traffic. This makes perfect sense when you consider the whole nature of the web is that of interlinking sites where a "surfer" can click through links from one site to another.
When two sites trade links they both benefit by:

• Getting noticed more favourably by many search engines.

• Sharing some of their traffic.

How important are links to search engines?
The creation of "Google Bombs" demonstrates in a dramatic fashion just how they work.

The first Google Bomb was launched in 2001 when an author, Adam Mathes, asked his readers to place a link on their sites pointing to his friends, Andy Pressman, site using the term "talentless hack" Andy's site soon became the number one search result for "talentless hack", even though the phrase didn't actually appear on his site.

How do you find these link partners?

To work for the search engines and also to directly attract traffic, the sites you link to need to be in a related field. You could hardly expect someone looking at a boat site to suddenly become interested in your site on space exploration.
Go to your favourite search engine and start searching for the subject you have in mind e.g. "space exploration" + "links page". Once you find one the job will become easier (although easier isn't the same as quicker)
Look around the site and see if it's the kind of site you want to be associated with. If it is, many sites tell you how to link to them
(see www.kamcom.co.nz/reciptical-link.htm ), if not contact the owner, tell him you like his site, about yours, and ask him if he wants to exchange links.
Check out all the other appropriate sites on his links page, these are qualified leads because you know they have already exchanged links with one site so there is a high probability they will do so again. As you check out these sites, save their links pages in your favourite's folder, before long you will have hundreds of potential exchange partners to check out.
As you get more links to and from your site, consider putting up a "link to us" page on your site, to make it easier for people.
Your exchange programme should be starting to snowball now, your site link is appearing on more sites, and other people who are doing exactly what you are (searching for link prospects) will be seeing it and beginning to approach you.
Give some thought to the wording of your link, as shown with the Google Bomb example, the wording of the link is important. Use as many of the key words that you are targeting, while still maintaining an accurate description of your site.
If you try to build a large link exchange programme in a hurry, you will probably go mad. The secret is to do a small amount of work often, aim at adding your link to 4 or 5 sites per week, this should take one or two hours per week.

This article was written by Keith Macleod
KAMCOM WEB DESIGN
www.kamcom.co.nz
This publication may be freely redistributed if copied in its ENTIRETY

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