New Zealand Web Design and Search Engine Optimisation Firm

KAMCOM WEB DESIGN
AUCKLAND--WHANGAREI--NORTHLAND--NEW ZEALAND.
Search Engine Optimization

1. Off-line Advertising.
2. On-line Advertising
3. Search Engines

Stand back and take a good hard look at your business. View it through your customers' eyes. How would they be likely to search for your product, indeed would they search for it at all or do you have to lead them to it.

Example 1-If you own a coffee bar in Auckland could you reasonably expect potential customers to use a search engine to go looking for somewhere to meet friends, for a cup of coffee?
The success of your website would be more determined by off-line advertising (newspapers, radio, fliers, sign written cars etc), and an e-mail campaign (maybe to all local businesses, offering a discount by printing and presenting a coupon found on your website).

Example 2-Your business is a motel in Auckland. While some of the strategies used for the coffee bar may have limited results, your ultimate success will be determined by getting high search engine rankings. Your potential customers are mainly from outside of Auckland, and are more likely to use a search engine than a local newspaper to find you.
To achieve this you need to take a crash course in website optimization, or hire somebody who understands how to get a high search engine ranking for your website. Sounds difficult or expensive? The answer is yes and no, it depends on what you're trying to achieve.

A quick look at a search engine will tell you, that to get a high ranking in a search for motel + auckland you must beat 15,800 other sites. If you're aiming at overseas tourists, who might search motel + new zealand, then the competition grows to 95,800. If you were lucky enough to own a motel in Eketahuna, then you would only have to beat 31 others to achieve the top ranking.

Search engine optimization partly consists of getting inside your potential customers minds, and determining what search phrases they will use when searching for your business. e.g. motel + auckland, motel + new zealand, motel + "auckland city", accommodation + auckland, "budget accommodation + greenlane etc. The list seems endless and possibly it is, but the answer lies in finding out what phrases the majority of people are using, what search engines your potential customers use, and trying to optimise your site for those.

At this point you may find it a good investment to seek the help of a professional to determine these factors, even if you want to optimise the site yourself. Shop around and get quotes, like many IT services, the price will differ considerably and most expensive does not necessarily mean the best.

In one month, on one search engine, 1528 people searched for motel + auckland. What if the first website they found was yours? Is the expense or extra work worth it? You be the judge.

This article was written by Keith Macleod
KAMCOM WEB DESIGN
www.kamcom.co.nz
This publication may be freely redistributed if copied in its ENTIRETY

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Kamcom is a New Zealand based business specialising in web design and
search engine optimisation servicing clients throughout Northland, Whangarei, and Auckland.