New Zealand Web Design and Search Engine Optimisation Firm

KAMCOM WEB DESIGN
AUCKLAND--WHANGAREI--NORTHLAND--NEW ZEALAND.
Free Web Site Promotion

1. Search Engines
   These are a good source of targeted traffic. People are searching for a particular product or service when they find you this way.
   Submit your website to all the popular search engines, and any local or specialised ones that you feel could be helpful.
   
   
2. Directories
   These are the same as the search engines. Worth the effort of registering your site with them.
   
   
3. Cards and Stationary
   Put your URL on all your stationary, envelopes, advertising, business cards, and vehicles.
   
   
4. Referrals
   These are probably the best source of traffic you can get. By including a link on your site allowing your visitors to tell a friend about it, you not only attract potential customers to your site but it is recommended by someone they actually know.
   
   
5. Solicited Links
   By getting links from other sites you can gain targeted visitors. Link to similar sites to your own so that you know your visitors will be interested in your product.
   When someone sees your link on another site they gain the subconscious belief that the site owners are endorsing your site and your product.
   These links are also helpful in boosting your search engine rankings.
   
   
6. Direct E-mail
   This is a questionable method. There's no doubt that it gets result, if you target your campaign. Make certain the recipients will be interested in your message; otherwise you could be accused of Spamming. The worst case scenario would be that your ISP and web site host will discontinue your service.
   Send e-mails advertising new products, sales etc to existing customers, and ask them to recommend you to their friends. Collect e-mail addresses from those visiting your site, perhaps even consider starting a newsletter.
   
   
7. Signature File
   At the bottom of every email you send, for what ever reason, you should attach a signature file containing your URL.
   If you're not sure how to do this, look in the help section of your e-mail programme.

Other methods to consider are on-line magazines, classified adds, bulletin boards, and news groups. All these would appear to have only a limited result, but try them and find out for yourself.
If anyone has a good idea for free web site promotion, please email me so I can include it in this article, with a link back to your web site (see how easy free promotion can be?)

This article was written by Keith Macleod
KAMCOM WEB DESIGN
www.kamcom.co.nz
This publication may be freely redistributed if copied in its ENTIRETY

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Kamcom is a New Zealand based business specialising in web design and
search engine optimisation servicing clients throughout Northland, Whangarei, and Auckland.